Preferred Jewelers International™ Takes Charge, Protecting the Jewelry Industry From Big Box Store Takeover
Thollot diamonds is the Preferred Jeweler for the Denver area.
Miami, Florida – May 1, 2017 – (Newswire.com)
Preferred Jewelers International, founded by Andie Weinman and Joe Murphy, has stepped in and answered the prayers of independent jewelers nationwide. Andie & Joe noticed the corporate chain warranty program was outperforming what the independent jeweler had to offer. After being in the jewelry business for over 35 years, the power couple decided to get out in front and do something about it.
The “meat and potatoes” of Preferred Jewelers International is a robust warranty program that is included with purchases at no additional cost to the consumer. It covers mounting and diamonds up to .20ct. The warranty ensures that all jewelers in the Preferred Jewelers International network will fully guarantee the materials and workmanship of their customers’ jewelry, as long as it is inspected, cleaned, and serviced every six months. The Preferred Warranty Program provides lifetime maintenance and assurance to maintain the beauty and longevity of jewelry. Customers do not have to worry about what to do if they move, or if something happens on vacation or if they are in the process of moving. Preferred currently has a network of over 200 doors nationwide and is consistently growing. Other benefits of the Preferred program for retailers include SEO, SMO, consumer financing, Preferred Training Tutorials, Nationwide Networking with all Preferred Retailers and more.
As millennials demand more from their shopping experience, including online shopping, lifetime and nationwide warranties and lower prices, small businesses are forced to reinvent themselves and find new ways to stay competitive with large national chain stores and online retailers. This was proving to be an industry-wide challenge, as over 1,300 independent jewelers went out of business in 2016 alone. With the average customer accepting worse-quality jewelry for the convenience and price advantages that chain stores offered, independent jewelers needed a major strategic advantage.
Andie Weinman is a staple in the jewelry industry and fierce protector of independent jewelers. She states “Our jewelers truly care. They are extremely active in their communities, they know their customer’s names and want to take care of them for the rest of their lives. That’s why we came up with the tagline: ‘Experiences that last a Lifetime.’ As long as you keep the warranty up to date, we are going to take care of you. I really felt like that was a wonderful way to also get people back into your store.”
JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is delighted to feature Preferred Jewelers International. He says, “With big jewelry store chains and the internet offering seemingly everything, independent jewelry retailers can sometimes get lost in the shuffle. Fortunately, Preferred Jewelers International knows that these smaller retailers are the heart and soul of the jewelry industry. That’s why they offer a stellar warranty program that helps them stand out with the low cost of only $200/month. We couldn’t be more excited to have Preferred Jewelers International on our show.”
For more information about Preferred Jewelers International, visit PreferredJewelersInternational.com and tune in to Fox Business Network as sponsored programming on Sunday, May 14, 2017, at 5:30 p.m. EST and Bloomberg International at 7:00 a.m. GMT, 10:30 a.m. D.F. and 3:00 p.m. HKT.
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe and can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International.
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