Since 1993

Thollot & Co.

Thollot & Co. Jewelers is a family-owned diamond and fine jewelry store located in Thorton, Co. on 104th Ave. We provide the Denver area with a wide selection of designer jewelry and custom jewelry services.

Troy & Joy Thollot
Our Story

The Thollot Diamonds journey started during the fall of 1987. At the ripe, young age of 18, Troy had spent his summer as a lifeguard in the outskirts of Chicago. With winter fast approaching, though, he needed a job that didn’t involve being outside in his bathing suit. Near the pool where he worked there happened to be a lovely, upscale mall.

Venturing to the mall in hopes of finding an indoor job that would allow him to work and go to college, he picked up applications to various retail establishments. While on his job-hunting mission through the mall, a jewelry store, or rather the pretty girl working in the jewelry store, caught his eye. Troy interviewed with the owner and also with the young woman who captured his attention. He found out her name was Joy and she was the jeweler of the store.

Troy was hired by the jewelry store for such prestigious duties as taking out the trash and cleaning up the bench. At this time, Troy was going to college part-time but within a year, he was also learning the bench. During that time Troy fell in love with the jewelry business…and also with that pretty jeweler. Soon, Troy and Joy were married.

With a common love for the jewelry business, Troy and Joy went to the Gemological Institute of America and became GIA Graduate Gemologists. The pair then decided to move around a bit to get the feel for the business, gaining experience in high to low end jewelry stores and everything in between.

The couple lived and worked in Charlotte, North Carolina for about a year and a half. After that, they moved to Cincinnati and resided there for about two years. During this time of seeing the country and experiencing all aspects of the jewelry business, they would take vacations to Colorado. The mountains and all the activities that came with them had always appealed to the couple.

In 1993, Troy and Joy made the bold decision to start a trade shop in Golden, Colorado. Two years later they relocated the business from Golden to downtown Denver. Once there, the couple ran a successful wholesale trade shop servicing several Denver area retail jewelry stores. After about five years, Troy decided it was time to break into the retail scene. Drawing on all their contacts from GIA, the places they’d lived before and the wholesale trade shop business, they were able to realize that dream. They joined IJO in 2004. In 2012, Thollot Diamonds was accepted as one of the 2% of global jewelry stores to attain prestigious ranking of American Gem Society AGS Retail Firm. In 2013, Troy and Joy bought their own free-standing building (formerly Washington Mutual Bank) and moved their retail store to Thornton where they serve the community by offering exquisite Thollot custom designs, as well as name brand jewelry and watches.

America's Top Two
Coolest Store

In 2019, the showroom was expanded and remodeled to have the current "Colorado Casual" including a Colorado style bar. A casting stage where custom jewelry clients can "Pour their heart into it" was also added, allowing clients to work with Thollot master jewelers to melt and pour melted gold into their own one-of-a-kind custom jewelry design.  In 2020 Thollot had the honor of being named one of America's Top Two Coolest Stores by InStore Magazine, gaining a coveted national recognition and realizing a lifelong dream of Troy and Joy's.

In addition to running a successful Jewelry store, Troy and Joy have three beautiful daughters: Jordan (a labor and delivery nurse), Danielle (living and breathing the business world with a Masters in Business administration) and Morgan who has chosen to carry on the Thollot Legacy, becoming a jeweler and diamond setter in preparation for a "second generation" chapter to be added to this story.

In a world of big box corporate jewelry stores, Joy and Troy have the simple goal of treating every customer with honor and integrity and expanding the growing group of people they call "family" customer at a time.