Thollot &Co. Named by InStore Magazine as One of America's Top Two Coolest Jewelry Stores 2020

Thollot Diamonds & Fine Jewelry has been named one of America’s Coolest Jewelry Stores by INSTORE, the magazine for the North American jewelry store owner. The Thornton, CO, business took second place in the Big Cool division for stores with six employees or more.

More than 80 stores qualified and took part in the 19th annual contest that highlights the best examples of independent jewelry retailers in North America.

“Every year, we feel privileged to bring our readers the best of the best in our industry,” said Trace Shelton, INSTORE’s editor-in-chief. “From its unique ‘bar hopping’ concept to its gorgeously elegant yet warm and casual showroom, Thollot Diamonds & Fine Jewelry certainly qualifies. But a store wouldn’t really fit our ‘cool’ criteria if it weren’t for such aspects as innovative marketing, creative retail environment and a unique work culture.”

Stores are judged in exterior appearance, interior appearance, store biography, marketing, web presence and overall individuality.

The top three winners in two divisions (“Small Cool” and “Big Cool”) are featured in the August issue of INSTORE and at Honorable Mention stores are featured as monthly Cool Stores in issues of INSTORE from September 2020 through June 2021.